Steel Monkeys
A complete brand system for a reusable steel ice cube brand that keeps your drinks chilled without dilution.
2023
A complete brand system for a reusable steel ice cube brand that keeps your drinks chilled without dilution.
Steel Monkeys
2023
A complete brand system for a reusable steel ice cube brand that keeps your drinks chilled without dilution.
2023
TIMELINE
4 weeks
CHALLENGE
Introduce an unfamiliar product category into the Indian market and make it desirable and memorable.
CHALLENGE
Introduce an unfamiliar product category into the Indian market and make it desirable and memorable.
SOLUTION
A bold, peppy and classy brand identity that positions steel ice cubes as a must-have party essential.
DELIVERABLES
Brand strategy, graphic identity, brand guidelines, packaging, collaterals, social media campaigns.
DELIVERABLES
Brand strategy, graphic identity, brand guidelines, packaging, collaterals, social media campaigns.
SOLUTION
A bold, peppy and classy brand identity that positions steel ice cubes as a must-have party essential.
Entering the market with zero recurring competition meant building a brand narrative from scratch. By targeting an affluent, design-conscious audience, the identity elevates a highly specific product into a durable, sustainable necessity for every modern household.
Brand Mark - CUBIC
The icon seen in the Steel Monkeys logo is ‘Cubic’.
We use Cubic as a standalone brand element, as well as part of the logo. This creates a distinctive and unique brand symbol.
Logo
Area of Isolation
Logo + Tagline
Collaterals
Stationary Kit
The Bar Kit
Packaging
Social Media Campaign
Color Palette
Dusk to dawn
#1A8CBC
#FFCC57
#FAFAFA
#040301
#E78546
#FBE5B6
#254479
#1D3258
Typography
Reflection
Steel Monkeys was one of those projects where the idea became clearer as I worked through it. The product itself was quite simple, but figuring out how to make it feel interesting without overcomplicating it was the real challenge. I experimented with how far the identity could lean into the playful side while still feeling like something you would actually want to have on your bar cart. Looking back, I think the project helped me become more comfortable with letting the visual direction develop through experimentation rather than trying to have everything figured out from the start.
